Boutiques should use fashion and traffic calendars to change depth behind proven eyewear, not replace the entire assortment every time the season changes.
Fashion drops
Rotate selected shapes or colors to keep the category fresh while preserving evergreen sellers.
Travel and holidays
Increase sunglasses and giftable frame depth when the store's own history supports it.
Local events
Temporary traffic spikes can justify short-term backstock without increasing year-round inventory.
Use aging data
Seasonal change is also the time to identify frames that repeatedly sit and should not be reordered.
Continue: Boutiques resource center.