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Major Frames Retail Planning Tool
Retail Eyewear Display & Assortment Planner
Use this worksheet before choosing a display or opening assortment. It turns an available space into a documented plan for fixture format, category mix, reading powers, backstock, service ownership and the first 90 days.
This is a planning framework, not a sales forecast. Print the page, complete it with your team and bring it to a wholesale review.
1. Define the job of the category
Start with the customer need and the operating reality. A display is only useful when the store can place it well, keep it organized and replenish it before functional gaps remain empty.
| Planning question | Your answer |
|---|---|
| Store type and number of locations | |
| Primary goal: reader coverage, sunglass sales, mixed convenience or another objective | |
| Current eyewear program, if any | |
| Who owns the category after launch | |
| How often the display can be reviewed |
2. Measure the proposed space
Measure the actual area, not the general department. Include the room a customer needs to stop, compare frames and use a mirror without blocking an aisle, queue or service counter.
| Physical requirement | Measurement or observation |
|---|---|
| Available width | |
| Available depth | |
| Available height | |
| Floor or counter location | |
| Customer stopping room | |
| Lighting and glare conditions | |
| Mirror access | |
| Staff visibility and service access | |
| Nearby merchandise or customer mission |
3. Choose the display format
| Format | Best fit | Operating requirement |
|---|---|---|
| Counter display | Tighter footprint, focused assortment, secondary location or controlled pilot. | The counter must allow browsing without interfering with transactions or service. |
| Floor display | Dedicated category, deeper assortment and enough room for customers to stop and compare. | The store needs clear ownership, accessible backstock and a dependable review cadence. |
| Mixed reader and sunglass program | Stores with demand for both categories and enough capacity to keep each section legible. | Reading powers must remain easy to identify. Fashion variety should not hide functional stockouts. |
Decision rule: Do not choose a fixture only by pair count. Choose the largest format the store can place correctly, keep organized and replenish consistently.
4. Plan the category mix
Decide what leads the program before selecting individual frames. Record the reason for each category so the 30-day review can compare the original plan with actual demand.
| Category | Lead, support or exclude | Planned opening units | Reason | 30-day result |
|---|---|---|---|---|
| Reading glasses | ||||
| Sunglasses | ||||
| Sun readers |
5. Protect reading-power coverage
A reader rack can look full and still be functionally out of stock. List every power included in the program and define the point at which it should be reordered.
| Power | Opening quantity | On-rack target | Backstock target | Reorder trigger | 30-day units sold |
|---|---|---|---|---|---|
6. Set the operating plan before launch
| Operating decision | Documented answer |
|---|---|
| Display-review owner | |
| Review frequency | |
| Backstock location and labeling method | |
| Definition of a functional stockout | |
| Reorder trigger and approval process | |
| Information recorded at each review |
7. Review the first 90 days
At 30 days
- Confirm placement, lighting and mirror access.
- Record empty powers and fast-moving styles.
- Check whether backstock can be found quickly.
- Collect recurring customer or staff requests.
At 60 days
- Identify repeated stockouts rather than one-time gaps.
- Separate demand issues from damage, shrink or poor organization.
- Adjust backstock toward demonstrated needs.
- Flag styles or powers that have not moved.
At 90 days
- Decide whether to expand, hold or reduce the program.
- Deepen proven demand and correct the original mix.
- Reassess whether the display format still fits the space.
- Set the next review date and owner.
What Major Frames can show before an opening order
Showroom examples
Review display scale, frame presentation, assortment breadth and the practical differences between floor and counter formats in the Major Frames showroom.
Warehouse operations
Review how inventory is organized, picked, packed and prepared for replenishment from the Major Frames warehouse.
Your proposed space
Bring the measurements above and, when available, a photograph of the proposed area. The discussion can then focus on the actual footprint instead of a generic recommendation.
Photo disclosure: Any Major Frames photos added to this resource will be identified as showroom or warehouse images. They are not customer-store installations and do not promise a specific sales result.
Continue the planning process
Turn the worksheet into a program recommendation
Send the store type, proposed footprint, category goal and completed planning notes. Major Frames can review the available display formats and discuss a practical opening assortment.