Boutiques should stock readers or sunglasses more deeply only after the store sees which category creates repeatable sell-through. Fashion fit matters, but so do reader-power availability, seasonality, and inventory productivity.
What favors sunglasses
Outdoor lifestyle, travel, warm-weather traffic, fashion-led customers, and strong accessory demand can support deeper sunglass inventory and more style breadth.
What favors readers
An older customer base, repeat reader-power requests, and stores where reading glasses function as a practical accessory can justify more reader depth. Protect functional power breadth before adding many duplicate styles.
How to decide the mix
- compare sell-through by category
- track repeat reorders by frame family
- track reader-power stockouts
- separate seasonal sunglass spikes from year-round demand
- watch aging inventory
Practical rule
Use the opening assortment to learn, then deepen the category that earns it. Do not force a fixed ratio across stores with different customers, climates, and fashion positions.
Continue: Boutiques resource center, display capacity, backstock planning, or discuss the assortment with Major Frames.