How to Run a 30-, 60- and 90-Day Category Review

A 30-, 60-, and 90-day review turns an eyewear opening order into a managed test. Each checkpoint should answer a different question rather than repeat the same inventory count.

30 days: is the setup functioning?

  • Is the display visible and browseable?
  • Are reader powers correctly organized?
  • Which positions are already empty?
  • Is staff maintaining the fixture?
  • Are customers asking for missing items?

60 days: what demand pattern is emerging?

  • Which styles and powers have reordered?
  • What inventory has not moved?
  • Are stockouts caused by demand or poor service?
  • Does the category need a mix correction?

90 days: what should change?

  • Should the store add or reduce capacity?
  • Which inventory deserves more depth?
  • Should placement change?
  • Is the category producing enough contribution to continue?
  • What is the next test?

Record one decision at every review

A review that produces no action is only reporting. Write down the change, owner, and next date so the category continues to improve.

Continue: How to Measure an Eyewear Program.

How Store Flow Can Suppress Eyewear Browsing in...
How Store Flow Can Suppress Eyewear Browsing in...