Choose a sunglasses supplier by comparing the total opening cost, the styles your customers will wear, the display space you need, and how easily you can reorder the pairs that sell. Before you commit, ask for a written proposal that includes the assortment, shipping, payment terms, and policies for damaged goods.
A boutique, pharmacy, and beach shop may need different selections. Start with your customers, your available space, and the amount you want to invest.
How much will it cost to get started?
Ask for the opening minimum in both pairs and dollars. Find out whether that minimum applies to the whole order or to each style, color, or reading strength. A low price per pair is only part of the buying decision.
Your opening quote should show the glasses, display, shipping, and any other charges separately. If a display is included, ask what purchase qualifies and whether there are conditions attached.
What margin can my store make?
Compare your private wholesale quote with the selling price your customers are likely to pay. Include freight, payment fees, and expected markdowns when you assess the margin. Ask the supplier to explain the economics of the assortment before you place an order.
Then consider how quickly the assortment might sell. Track sales by style and color so your next order reflects what your customers actually bought.
Which styles and products should I carry?
Ask how the supplier would build an assortment for your type of store. Consider frame sizes, shapes, colors, price points, and whether you also want reading glasses or sun readers. For readers, plan the mix of strengths as well as the frame styles.
Review samples when available. Check the fit, hinges, finish, and labeling. Ask for documentation behind claims such as UV protection and polarization, and confirm which specific products those claims cover.
Will the display fit my store?
Measure the space before choosing a floor or countertop display. Ask for the fixture's width, depth, height, and pair capacity, then consider where customers will browse and how staff will refill it.
Display capacity and opening-order quantity are different numbers. Ask how many pairs go on the fixture and how much additional stock you would receive. Our Retail Eyewear Display and Assortment Planner can help you organize those decisions.
Can I reorder the styles that sell?
Find out whether you can reorder by style, color, and reading strength, what the reorder minimum is, and how current availability is communicated. Ask how discontinued products and proposed substitutions are handled.
For beach and coastal stores, discuss seasonal traffic and the stock you need before busy weekends. Confirm processing and shipping estimates when you order so your refill plan matches the supplier's available inventory.
What payment and service terms should I check?
Get opening-order and ongoing payment terms in writing, including any automatic-payment requirements. Confirm when the payment clock begins and whether a special opening offer changes on later orders.
Also ask who handles damaged merchandise, what approval is needed for returns or credits, and who you can contact when you need help. Keep those answers with your quote.
Discuss an eyewear assortment with Major Frames
Major Frames supplies reading glasses, sun readers, sunglasses, and display programs for qualified retailers. Tell us about your store, the products you want to carry, and your available display space. We can discuss an opening assortment, current pricing, and replenishment options.
Apply for a Major Frames wholesale account
For more detail, visit our Beach and Coastal Retailers resource center or eyewear vendor evaluation guide.