Specialty markets and delis should open with enough eyewear to create a useful neighborhood convenience offer without overloading a small store.
If using a Major Frames 132-pair floor display, 160 pairs is a common Major Frames opening model. Smaller counter formats are often more appropriate for compact markets and require fewer units.
Opening mix
- a practical reader-power range
- sunglasses sized to commuter, travel, climate, and local demand
- modest refill depth behind likely fast positions
Use repeat traffic to learn
Reorders and customer requests should quickly replace the opening assumptions with a neighborhood-specific mix.
Continue: Specialty Markets and Delis resource center.