How Many Pairs Should General Independent Retailers Carry at Opening?

Independent retailers should buy the smallest opening inventory that can still create a credible test. Too little inventory can produce a false negative; too much ties up cash before the store has learned anything.

One Major Frames full floor-program example is 160 pairs: 132 on the display plus 28 backstock. Smaller countertop formats require fewer pairs.

Choose opening quantity from

  • the business question being tested
  • display capacity
  • reader-power breadth
  • style variety
  • supplier lead time and refill needs

Use the first 30-, 60-, and 90-day reviews to reshape the mix.

Continue: Independent Retailers resource center.

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