Boutique hotels should open with the smallest quantity that still creates a credible guest-essential assortment. If the property uses a Major Frames 132-pair floor display, a common Major Frames opening model is 160 pairs, including 28 pairs of backstock; smaller countertop programs require fewer units.
Keep the hotel opening curated
Guest replacement need does not require maximum variety. Use enough reader powers and sunglass styles to solve common problems while preserving the property's visual standard.
Use a smaller opening when
- the lobby market is compact
- the program is a pilot
- guest traffic is modest
Use a fuller opening when
- the property has dedicated retail space
- occupancy and destination demand support it
- staff can replenish consistently
Continue: Boutique Hotels resource center.