Gift shops should use visitor and gifting calendars to change eyewear depth behind proven items rather than rebuilding the category every season.
Holidays and gift-giving
Higher traffic can justify more refill stock and a refreshed visible assortment, but avoid overbuying gift-style inventory without prior evidence.
Tourism
Travel increases replacement demand for both readers and sunglasses; destination and climate determine which side deserves more depth.
Local events
Use temporary backstock buffers for predictable spikes.
After the peak
Identify evergreen winners, reduce slow seasonal inventory, and use reorders to improve the next event forecast.
Continue: Gift Shops resource center.