Participants in a nonprofit Vision Access program are not shopping a conventional retail category. The distribution process should be designed around practical need, dignity, simple choice, and program efficiency.
Readers require clear self-selection
Adults should be able to see available powers and choose among appropriate over-the-counter readers without the program presenting the interaction as an eye examination or diagnosis.
Sunglasses require clear product purpose
Programs should describe verified product features accurately and let participants choose from the available styles without turning distribution into a lengthy fitting process.
What the setup should support
- clear categories
- easy handling
- simple inventory tracking
- respectful choice
- fast replenishment
Vision Access programs do not provide eye exams or diagnosis.
Continue: Vision Access Partnerships.