Countertop vs Floor Displays for Resorts

Resorts should use countertop displays for a compact guest-essential offer and floor displays when the property has enough demand and retail space to support broader reader and sunglass choice.

Countertop works when

  • the retail location is small
  • eyewear is secondary to other guest essentials
  • the property wants a lower-inventory test

Floor works when

  • pool, beach, golf, ski, or destination activity drives stronger sunglass demand
  • reader powers also need useful breadth
  • the resort has a dedicated browseable shop
  • staff can support peak-period replenishment

Let the amenity mix decide

Different resort locations may justify different formats based on guest activity and retail role.

Continue: Resorts resource center.

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