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Major Frames Display Planning
Retail Eyewear Display Sizes and Planning
Major Frames offers a 132-pair floor display and 32-, 36- and 44-pair countertop formats. The right choice is the largest format the store can place correctly, keep organized and replenish consistently.
Compare the available capacities
| Display format | Capacity | Strongest use case | Watch for |
|---|---|---|---|
| Floor display | 132 pairs on the fixture. A common opening program uses 160 total frames, including 28 pairs of backstock. | A dedicated eyewear category with enough assortment depth for readers, sunglasses or a mixed program. | Do not hide it in an open corner. Confirm stopping room, lighting, mirror access and an owner for regular service. |
| Large counter display | 44 pairs | A meaningful countertop assortment where floor space is unavailable. | Make sure browsing does not interfere with checkout, prescriptions or customer service. |
| Medium counter display | 36 pairs | A focused program or controlled pilot in a tighter footprint. | Protect reader-power coverage. Too much style variety can make a small reader assortment functionally incomplete. |
| Compact counter display | 32 pairs | A smaller test, secondary placement or store with limited available space. | A compact fixture still needs visibility and enough room for customers to compare frames. |
Choose the format from the actual space
Measure the footprint
Record usable width, depth and height. Include clearance around the fixture rather than measuring only the display base.
Observe the shopping path
Identify whether customers can see the fixture early enough and stop without blocking an aisle, queue, doorway or service counter.
Check face-level lighting
Eyewear is easier to evaluate when frame colors and the customer's face are clearly visible without glare.
Plan mirror access
The mirror should be obvious and convenient, not behind staff or across a congested aisle.
Identify the service owner
Assign responsibility for resets, power gaps, backstock and replenishment before the display arrives.
Set the category objective
Decide whether readers, sunglasses or a mixed assortment must lead. Fixture size should support that objective.
How showroom and warehouse photos should be used
Major Frames showroom photography can accurately show display scale, frame presentation and assortment capacity. Warehouse photography can show how inventory and replenishment orders are handled.
Those images are not customer-store installations. A store-specific recommendation should be based on the retailer's own measurements and, after the initial inquiry, a photo of the proposed area.
Useful photo for a fit review: Take one wide image from the normal customer path and one straight-on image of the proposed location. Include nearby fixtures, the floor, ceiling and any counter edge so scale and traffic flow are visible.
Display decision checklist
- Can the store support the planned assortment without making strengths or categories difficult to shop?
- Can a customer stop, compare frames and use a mirror comfortably?
- Can staff reach the display and backstock without disrupting another department?
- Is the location visible from the normal shopping path?
- Is there a named person and review cadence for the category?
- Can the retailer explain why eyewear belongs in that location?
Continue planning
Match the display to the store
Send the store type, number of locations, proposed footprint and category goal. Major Frames can compare the available floor and counter formats with the space.