A mirror helps a practical rural-store eyewear category remain self-service because customers can confirm fit and appearance before buying.
Keep the setup simple
- place the mirror beside the fixture
- use a well-lit location
- avoid blocking counter or yard-service traffic
- make it large enough to see the full face and frame
The mirror does not need to turn the category into fashion retail. It simply removes uncertainty from a product worn on the face.
Continue: Farm, Feed and Rural Stores resource center.