A mirror is part of the casino or resort eyewear system because guests need to evaluate fit and appearance even when the purchase began as a quick replacement need.
Use the mirror to keep the category self-service
Readers and sunglasses can be browsed without staff involvement when the mirror, labels, and product are all in the same zone.
Best setup
- place the mirror inside the retail location, not out in a casino corridor
- use good lighting
- allow enough stopping room
- keep it close to the display
Different property retail points may need different mirror setups, but the shopper should never have to leave the category to see the frame on their face.
Continue: Casinos and Gaming Resorts resource center.