Resort eyewear should have one central retail or procurement owner, plus explicit execution ownership at each shop or amenity where the category is sold.
Central owner
Own vendor relationship, assortment standards, fixture strategy, pricing, seasonal planning, and property-level review.
Location owner
Gift, sundry, pool, golf, or activity staff should maintain the display, refill backstock, and report local guest demand.
Why the split matters
Different amenities create different demand, but the property still needs one accountable strategy.
Continue: Resorts resource center.