Who Should Own the Eyewear Category Inside Farm, Feed and Rural Stores?

Farm, feed, and rural-store eyewear should be owned by the store owner or general-merchandise buyer, with counter or floor staff responsible for simple rack maintenance.

Buyer role

Own reader-power breadth, sunglass depth, placement, seasonal buying, and reorder decisions.

Staff role

Refill from backstock, report repeated power requests, and keep the display easy to shop.

Vendor role

Support replenishment and assortment correction based on actual store movement.

Continue: Farm, Feed and Rural Stores resource center.

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