A free display for a natural-food or wellness market does not remove the cost of inventory, space, labor, or product responsibility. The fixture should fit the store's mission and operating model.
Clarify what is included
- fixture ownership and return terms
- opening order and assortment assumptions
- freight, assembly, signage, and replacements
- reorder minimums and seasonal lead times
- damage, credit, and discontinued-product rules
- documentation supporting product claims
Calculate the real cost
Include landed inventory, payment timing, wellness-retail space, staff maintenance, backstock, and inventory carried across seasons. Compare with contribution, power availability, customer requests, reorders, and aging.
Protect mission fit
A supplied fixture is not valuable if the presentation looks unrelated to the store or if product claims are unsupported. Confirm labels, documentation, and placement before launch.
Continue: Wellness Markets resource center, vendor guidance, or request program terms.