This resort playbook turns property-wide guest requests into a controlled eyewear program rather than immediately duplicating displays across every activity zone.
Before launch
- map requests from lobby, pool, beach, golf, spa, and other zones
- choose the central retail point and define wayfinding
- set core readers, sunglasses, and seasonal backstock
- assign one property owner
Days 1 to 30: map access and utilization
Track where requests originate, where purchases occur, reader-power gaps, and whether guests can find the current location. Compare demand with occupancy, climate, and activity schedules.
Days 31 to 60: fix access before adding capacity
Test signs, guest-service referrals, placement changes, or a focused secondary assortment. Do not add a second full display until request and utilization data support it.
Days 61 to 90: define the property model
- central program only
- central program plus focused secondary access
- seasonal property expansion
- reduced or rebalanced assortment
Operating rule
Activity teams contribute observations. One owner controls inventory, refills, and property-wide decisions.
Continue: Resorts resource center.