This golf-shop playbook builds a practical eyewear category around course use, member expectations, tournaments, and repeatable pro-shop execution.
Before launch
- choose an accessory-adjacent pro-shop location outside the counter line
- define sunglass and reader use cases
- set wearable styles, fit range, powers, and backstock
- assign one category owner
Days 1 to 30: establish the core
Track style-level sales, reader-power stockouts, member and guest requests, and display condition. Note weather, tee volume, and tournament context.
Days 31 to 60: correct the mix
Increase proven styles, replace weak duplication, correct power gaps, and improve signage for requests heard at the starter or food-and-beverage areas.
Days 61 to 90: separate year-round and event depth
- retain the core that reorders
- plan temporary tournament or climate inventory
- remove aging styles
- set the next review and refill cadence
Operating rule
Do not make protection or performance claims beyond documented product specifications.
Continue: Golf Shops and Country Clubs resource center.