This marina playbook builds a waterfront eyewear program around glare, travel, fishing, replacement, reader needs, and weather-sensitive access.
Before launch
- choose a protected waterfront-essentials zone outside fuel, dock, and rental queues
- define wearable sunglasses, fit range, reader powers, and weekend backstock
- record weather, boating season, holiday, and service-point context
- assign one retail owner
Days 1 to 30: map waterfront demand
Track requests by dock, fuel, rental, and retail point, sunglass style movement, reader-power shortages, sales, wayfinding questions, and weather. Confirm that the display remains protected and shoppable.
Days 31 to 60: correct access and supply
Adjust proven sunglass depth, correct reader powers, replace slow duplicates, improve signs, and organize backstock for busy weekends.
Days 61 to 90: define the waterfront core
- retain styles and powers that reorder
- separate holiday and weather depth from the core
- set pre-weekend refill rules
- remove aging inventory that does not improve fit choice
Operating rule
Do not make glare, UV, or performance claims beyond documented product specifications.