Campus eyewear shoppers are not one customer group, so the category has to support different needs across the academic year.
Readers serve a mixed population
Faculty, staff, parents, alumni, visitors, and some students may need readers for near work.
Sunglasses follow campus activity
Outdoor life, athletics, travel, and graduation can create stronger seasonal sun demand.
What the display should support
- clear reader powers
- easy sunglass comparison
- mirror access
- placement away from peak queue congestion
- inventory that changes with the academic calendar
Continue: College and Campus Stores resource center.