Museum stores should build eyewear around visitor utility while protecting the store's curation.
Readers
Keep useful powers for exhibition labels, catalogs, maps, programs, menus, and near work.
Sunglasses
Add depth for outdoor campuses, tourism, and destination traffic where it is relevant.
Display size
Countertop works for a discreet visitor-essential offer. Floor works when the store has enough demand and space for fuller choice without compromising the retail environment.
What decides expansion
Track visitor requests, reorders, stockouts, inventory age, and performance around major exhibitions or tourism periods.