Full-service hotels should build eyewear as a guest-essential category sized to the property's retail footprint and destination.
Readers
Keep a useful power range for business travel, menus, books, phones, forms, and replacement needs.
Sunglasses
Scale depth to climate, pool or outdoor amenities, travel patterns, and guest profile.
Display size
Countertop formats fit smaller lobby markets. Floor displays fit dedicated gift or sundry shops with enough traffic for broader choice.
What decides expansion
Use guest requests, reorders, stockouts, occupancy, and inventory age. The mix should become more property-specific after launch.
Continue: Full-Service Hotels resource center.