Campus stores should build eyewear around a mixed customer base and a changing academic calendar.
Readers
Keep enough power breadth for faculty, staff, families, alumni, visitors, and students with near-reading needs.
Sunglasses
Increase depth around outdoor activity, athletics, orientation, travel, and graduation periods.
Display size
Countertop works for a seasonal or lower-risk test. A floor display works when the category has year-round demand and needs more reader-power and style capacity.
What decides expansion
Track reorders and inventory by academic period. Use the calendar to flex depth rather than carrying peak inventory year-round.
Continue: College and Campus Stores resource center.