Gift shops avoid dead eyewear inventory by keeping style variety meaningful, using seasonal depth temporarily, and letting reorders determine what deserves duplicates.
Do not confuse variety with quantity
Offer enough different shapes and colors to make the category interesting without stocking many nearly identical frames.
Use tourism and holidays carefully
Add inventory for proven peaks, then reduce the buffer after the period.
Protect reader powers
Keep useful breadth but put more depth behind powers that repeatedly sell.
Review carryover
Separate evergreen winners from seasonal or aging styles before the next buying cycle.
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