Boutiques should build eyewear around meaningful style choice, clear reader powers, and the amount of accessory space the category can earn.
Readers
Choose frames that fit the store aesthetic, but keep power organization obvious. Fashion should not make the product harder to shop.
Sunglasses
Use enough shape, fit, and color variety to encourage comparison without carrying many near-duplicates.
Display size
Countertop works for a curated test. Floor displays work when the store wants a dedicated accessory category and reorders justify more capacity.
What decides expansion
Track sell-through by frame family, reader-power stockouts, reorders, aging, and gross-profit contribution. Deepen proven demand rather than simply adding more styles.
Continue: Boutiques resource center.