Wellness markets should use countertop displays for a compact reader or lifestyle test and floor displays when the category needs enough power breadth and sun variety to operate as a true self-service program.
Countertop works when
- health and personal-care space is limited
- the store wants a small pilot
- the assortment is reader-focused and narrow
Floor works when
- reader-power breadth matters
- sunglasses have proven outdoor or travel demand
- customers have enough room to browse
- the store can maintain the fixture
Keep the wellness mission clear
The format should make the category feel like practical self-care, not unrelated general merchandise.
Continue: Natural Food and Wellness Markets resource center.