Grocery stores should use countertop displays for a small convenience test and floor displays when the store needs enough reader-power breadth and inventory depth for a real non-food category.
Countertop works when
- space near pharmacy or front-end is limited
- the store wants a low-inventory trial
- the assortment is intentionally narrow
Floor works when
- reader powers need fuller coverage
- sunglasses are also part of the program
- repeat traffic supports regular replenishment
- the store can dedicate a visible browseable zone
Use store-level performance
Different grocery locations may justify different formats based on demographics, store size, and pharmacy traffic.
Continue: Grocery Stores resource center.