Independent retailers should choose display format from the business question the store is trying to answer. A countertop display is a smaller test; a floor display is a more complete category commitment.
Countertop works when
- the store wants a narrow pilot
- space or cash is constrained
- the category is intentionally secondary
Floor works when
- the store needs meaningful reader-power breadth
- sunglass or style choice matters
- reorders show the category deserves dedicated space
- the store can support backstock and service
Compare the economics
Use gross-profit contribution, inventory investment, sell-through, and footprint together. The lowest opening cost is not always the best test.
Continue: Independent Retailers resource center.