Full-service hotels should choose the smallest format that can reliably solve guest needs at the property's actual retail volume.
Countertop works when
- the hotel has a compact lobby market
- eyewear is a secondary guest-essential category
- the property wants a lower-inventory test
Floor works when
- the hotel has a dedicated gift or sundry shop
- guest volume supports more reader and sunglass breadth
- the destination creates steady sun demand
- there is enough browse space and service capacity
Let occupancy and reorders decide
A successful small test can move to a larger format if repeated demand shows the property is capacity-constrained.
Continue: Full-Service Hotels resource center.