Convenience stores should use countertop eyewear for a narrow quick-purchase offer and floor displays when the location has enough demand to justify fuller reader-power and sunglass breadth.
Countertop works when
- space is extremely constrained
- the store wants a small test
- the eyewear offer is intentionally limited
- customer stopping time is very short
Floor works when
- the store has high travel or commuter traffic
- readers need enough power coverage to be useful
- sunglasses are an important driver category
- the fixture can sit outside the checkout queue
Do not undersize the test
A very small counter display may appear low-risk but can fail simply because it cannot represent the category credibly.
Continue: Convenience Stores resource center.