Casinos and gaming resorts should choose display size by retail location and guest mission, not property traffic alone.
Countertop works when
- the eyewear offer is a small guest-essential add-on
- space is tight in a kiosk or compact shop
- the location has limited assortment needs
- the property is testing demand before expanding
Floor works when
- the shop serves sustained hotel or resort traffic
- readers and sunglasses both need meaningful breadth
- pool, golf, events, or destination traffic create stronger demand
- staff can keep the fixture replenished
Use location-level data
Different shops on the same property can justify different formats. Compare sell-through and stockouts by location.
Continue: Casinos and Gaming Resorts resource center.