Who Should Own the Eyewear Category Inside Senior Living Communities?

Senior-living eyewear should be owned by the community-store, resident-experience, wellness, or operations leader responsible for the program, with staff handling simple day-to-day maintenance.

Program owner

Own reader-power breadth, sunglass scope, accessible placement, pricing or distribution rules, replenishment, and vendor relationship.

Staff role

Keep powers organized, refill backstock, report resident requests, and maintain a safe browse area.

Keep the role nonclinical

Program ownership is about retail or convenience access, not diagnosing vision or prescribing lenses.

Over-the-counter readers are not a substitute for professional eye care or prescribed lenses.

Continue: Senior Living Communities resource center.

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