Who Should Own the Eyewear Category Inside Golf Shops and Country Clubs?

Golf-shop eyewear should be owned by the pro-shop buyer, retail manager, or director responsible for merchandise, with shop staff handling simple daily execution.

Category owner

Own sunglass strategy, reader depth, fixture size, pricing, tournament inventory, and reorders.

Shop staff

Reset frames, refill backstock, flag fast-moving sun styles or missing reader powers, and keep the mirror area usable.

Vendor role

Support supply and assortment recommendations based on club sell-through.

Continue: Golf Shops and Country Clubs resource center.

How to Build the Right Reading-Power Mix for Gr...
How to Build the Right Reading-Power Mix for Tr...