Who Should Own the Eyewear Category Inside Boutique Hotels?

A boutique hotel should assign eyewear to the person who owns lobby retail, guest essentials, or property operations, with front-line staff responsible for simple resets and refill alerts.

Primary owner

The retail or operations owner should control assortment, brand fit, pricing, fixture size, and seasonal decisions.

Front-line role

Lobby-market or guest-service staff can keep the display orderly and report guest requests without becoming category buyers.

Vendor role

The vendor supports supply, assortment recommendations, and replenishment; the hotel retains ownership of the retail decision.

Continue: Boutique Hotels resource center.

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