Resorts should place eyewear in the retail point that best matches guest activity: gift or sundry shops, pool or beach retail, golf retail, or another guest-essential zone with room for try-on.
Strong locations
- near travel and guest essentials
- near outdoor-activity accessories where sun demand is strong
- close to a mirror and good lighting
- where staff can replenish before occupancy or activity peaks
Avoid
High-traffic walkways where guests cannot stop and locations that feel unrelated to the property's retail mission.
Use the amenity mix
Different resort shops can justify different placements and assortments.
Continue: Resorts resource center.