Marinas should place eyewear near sun, travel, fishing, rental, or boating essentials where customers can compare frames without interrupting fuel or service traffic.
Strong locations
- near sun and boating accessories
- inside the marina store or chandlery on a visible path
- near a mirror and good light
- where staff can refill quickly during peak weekends
Avoid
Fuel-counter congestion, wet or exposed areas, and locations where product handling interferes with essential marina operations.
Use the boating mission
The placement should make the sun or reader need obvious to customers preparing for time on the water.