Gift shops should place eyewear near accessories, travel essentials, mirrors, or another visitor-relevant browsing zone where customers have time to compare.
Strong locations
- near personal accessories
- near travel and visitor essentials
- close to a mirror
- in a well-lit area with enough stopping room
Avoid
Placing the display inside a tight checkout queue or in a low-visibility corner simply because the space is open.
Use destination logic
The best adjacency should make the reader or sunglass need feel natural to the visitor.
Continue: Gift Shops resource center.