Independent retailers should place eyewear where visibility, customer relevance, stopping room, mirror access, lighting, and staff serviceability all work together.
Strong locations
- near a related customer mission or accessory category
- on a visible shopping path
- with enough room for comparison
- near a mirror
- where staff can reset and replenish easily
Avoid
Choosing the busiest location solely because it has traffic. If customers cannot stop, the traffic does not translate into useful exposure.
Test placement
Observe the location at normal and busy periods and change one major variable at a time.
Continue: Independent Retailers resource center.