Full-service hotels should place eyewear in a visible guest-essential retail location such as a lobby market, sundry shop, or gift store where guests can browse without interrupting front-desk or concierge flow.
Strong locations
- inside a lobby market
- near travel and personal-care essentials
- near a mirror and good lighting
- where staff can monitor and replenish the display
Avoid
Front-desk queues, dim corners, and locations where a guest has to ask staff to access or try the product.
Use guest behavior
If guests are noticing but not stopping, the problem may be browse space rather than assortment.
Continue: Full-Service Hotels resource center.