Casinos and gaming resorts should place eyewear inside the retail location that best matches the guest mission: hotel sundries, gift retail, pool or golf retail, or another guest-essential zone.
Strong locations
- hotel and sundry stores for replacement readers and sunglasses
- pool or activity retail for sun-led demand
- gift retail with enough stopping room and mirror access
Avoid
High-traffic corridors where customers cannot stop, dark corners, and service-counter locations that require staff involvement for basic browsing.
Evaluate by shop
The best location on one part of the property may not be the best location elsewhere. Use store-level sell-through and guest behavior.
Continue: Casinos and Gaming Resorts resource center.