A free display does not make an eyewear program cost-free for a specialty market or deli. The fixture may be supplied with the opening order, but inventory, freight, counter flow, labor, and floor-space opportunity cost still matter.
Clarify what the offer includes
- fixture ownership and return terms
- minimum opening inventory
- freight, assembly, signage, and replacement parts
- reorder minimums and lead times
- damage, credit, and discontinued-product rules
- requirements if the program ends
Calculate the real cost
Include landed inventory cost, payment timing, setup, backstock, staff reset time, and the value of space near the counter. Compare those costs with weekly gross-profit contribution and reorder behavior.
Do not let the fixture choose the program
The display size should follow usable space, customer demand, power breadth, and refill capacity. A larger supplied fixture is not an advantage if it blocks food-service flow or forces an oversized opening order.
Set a 30, 60, and 90-day review and define when to refill, rebalance, move, reduce, or exit.
Continue: Specialty Markets resource center, vendor guidance, or request program terms.