Resorts should usually let the guest activity mix determine whether sunglasses or readers receive more depth. Outdoor and destination properties may be strongly sun-led, while other resorts can support a more balanced program with steady reader demand.
What favors sunglasses
Pool, beach, golf, ski, travel, warm weather, and other outdoor activities can create strong and sometimes seasonal sun demand.
What favors readers
Books, menus, forms, phones, and everyday replacement create reader demand across seasons. Protect power breadth before adding excessive style depth.
How to decide the mix
- compare sales by category and amenity
- track reader-power gaps
- measure sunglass performance by season
- compare ordinary and peak occupancy
- use reorders to change the ratio
Practical rule
Let the destination set the opening bias, then let actual guest utilization determine the permanent depth. Seasonal sun inventory can flex without changing the year-round baseline.
Continue: Resorts resource center, display capacity, backstock planning, or discuss the assortment with Major Frames.