Independent retailers should evaluate an eyewear supplier on category competence, total economics, replenishment, and accountability, not only unit price. The supplier should be able to explain why the proposed display, power curve, style mix, opening inventory, and service plan fit the store.
Questions to ask before buying
- Customer fit: What recurring need does the program solve for this store?
- Assortment: Why are these powers, styles, and quantities recommended?
- Display: What capacity fits the usable space and browsing room?
- Economics: What is the complete landed opening cost and payment timing?
- Replenishment: What are reorder minimums, lead times, and continuity expectations?
- Support: Who reviews stockouts, dead inventory, damage, credits, and the next order?
Red flags
- an unexplained assortment
- a large opening order without a review rule
- vague freight, damage, or credit terms
- no named account owner
- expansion before the first meaningful reorder
How to compare proposals
Compare customer relevance, landed cost, display productivity, replenishment, service, continuity, staff burden, and exit terms. The lowest frame cost is not the lowest program cost when inventory ages or common powers remain unavailable.
What good support looks like
A capable supplier helps the owner separate demand from execution, uses reorders to improve the assortment, and remains accountable after the opening order.
This is buyer guidance based on Major Frames' wholesale eyewear experience.
Continue: Independent Retailers resource center, vendor evaluation guidance, or request an independent-retail review.