Coastal retailers avoid dead eyewear inventory by keeping year-round depth disciplined, adding seasonal stock only when demand supports it, and using reorders to move investment toward proven styles and reader powers.
Do not make peak season permanent
Tourism and warm weather can justify more sunglasses temporarily. Reduce the buffer after the peak instead of carrying event-level depth all year.
Separate style breadth from duplicate depth
Keep enough sunglass variety to create choice, but do not carry multiple backup units behind every style. Readers should preserve power breadth while putting extra depth behind powers that actually move.
Review aging inventory
- identify styles with repeated weak movement
- reduce duplicate depth
- protect proven sellers
- use seasonal carryover deliberately
Continue: Beach and Coastal Retailers resource center.